Interview BMC CEO David Zurcher: ‘It’s All About Performance’

GRENCHEN, Switzerland - BMC surprised many earlier this year and at Eurobike with the presentation of a range of e-MTB’s. This new line-up reflects more than BMC ‘going electric’. It also points to the company’s turnaround and its views on the (near) future, which includes a new strategy. CEO David Zurcher explains the new directions taken by BMC.