Mavic Owner Amer Sports’ Omni-Channel Distribution Proves Successful

HELSINKI, Finland - Changing consumer shopping habits and practices have led to a transformation in Amer Sports’ Go-to-Market strategy. For all its brands, including Mavic and ENVE, the company developed a tailor made omni-channel distribution strategy. In the webshops of some brands products are sold online, while others refer to local retailers.
“We do not mind where our customers buy, in webshops or at our dealers,” said Amer Sports’ Chief Commercial Officer Michael White. – Photo Amer Sport.