Mavic Owner Amer Sports’ Omni-Channel Distribution Proves Successful

HELSINKI, Finland - Changing consumer shopping habits and practices have led to a transformation in Amer Sports’ Go-to-Market strategy. For all its brands, including Mavic and ENVE, the company developed a tailor made omni-channel distribution strategy. In the webshops of some brands products are sold online, while others refer to local retailers.

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