Intersport Deutschland Enters into Sourcing Partnership with Signa Sports

HEILBRONN/ESSEN, Germany – Intersport Deutschland eG, the German subsidiary of Intersport International Corporation GmbH (IIC) and Signa Sports Group, owner of Karstadt Sports and majority shareholder of multiple bicycle and outdoor webshops signed a strategic partnership this week. It leads to a new (German and international) purchasing powerhouse.
“Looking at huge market changes it is important to rely on strategic alliances,” said Intersport Deutschland eG chairman Kim Roether. – Photo Bike Europe