Decathlon’s Growth Strategy: Omni-Channel and More Brands

LILLE, France – For the sporting goods retail giant Decathlon, 2017 was a year of transition and a managerial revolution. Still the group announced an increase of its turnover by 4% in like-for-like sales to 11 billion euro in 2017.
‘Omni-channel is a revolution to which no one escapes’, said François De Witte, Deputy Chief Executive Officer of Decathlon France. – Photo Decathlon