CEO Ton Anbeek: ‘Accell Starts Omni-Channel Roll-Out This Year’

AMSTERDAM, the Netherlands – After Accell’s announcment of its 2017 financial results last Friday Bike Europe spoke with CEO Ton Anbeek. In this interview he speaks about the roll-out of Accell’s omni-channel strategy in Europe; about restoring the company’s dealer relations as well as the opening of more Accell Experience Centers in various countries.
Ton Anbeek: ‘Dealers’ trust has been undermined. Conflicts were caused within distribution channels by actions of Accell.’ – Photo Bike Europe