Children's bikes have vanished from shops, not from the market’

Young people are the consumers of our future, yet many bicycle retailers are paying too little – if any – attention to the kids’ bike segment. They are doing themselves a disservice, because the sale of children’s bicycles can be a very lucrative business, according to Edwin Boelsz. And he should know, since he is managing director and owner of Kubbinga BV in the Dutch town of Purmerend and manufacturer of Volare kids’ bikes. Although he doesn’t reveal the actual sales figures, he explains that the company is one of the major players in this segment.