Adidas Leads in Shift to More Localized Production as Need for Speed Grows

ATLANTA, USA – Last month Adidas opened its 2nd Speedfactory. After starting the first one in Germany last year this second one is located near Atlanta, USA. And more are to follow as Adidas’ need for speed grows. With it the sporting goods maker aims at producing 50% of its sales at such speed facilities. Is this triggering a huge reshoring process from Asia to Europe and the US?