Armin Landgraf was appointed CEO Pon Bicycle Group as well as senior vice president of Pon Holdings in 2014.
Two new executives
His responsibilities at Pon Bicycle Group will be split between Pon Bicycle Group COO Huub Lamers and Santa Cruz CEO Joe Graney. Huub Lamers will be responsible for all Pon Bicycle Group activities in Europe, Middle East as well as Asia Pacific, and Joe Graney in North America.
“Armin did build a very strong organization at Pon Bicycle Group since he started in 2014 and we are fully confident that the two new executives for Gazelle, Derby, Cervélo, Santa Cruz and BBB Cycling will manage these brands effectively in their own region,” explains Pon’s spokesman.