Blaze Rebranded to ‘beryl’ and Launches Next Generation Bicycle Lights

LONDON, UK – Introduced as a Kickstarter project Blaze and rebranded this year as ‘beryl’ the company will bring out a new generation of lights for city-cyclists at Eurobike. “We want to be the most-loved consumer brand in the urban cycling space,” said beryl founder and CEO Emily Brooke.
“We continue to collaborate with our community and design experts in order to solve real problems with simple, intelligent products,” beryl founder and CEO Emily Blaze. – Photo beryl