Bike Europe Conference on Turning Data into Value

FRIEDRICHSHAFEN, Germany – For over 100 industry peers Eurobike 2018 started early; yesterday already. They participated in the Bike Europe Conference that this year digged deep into “The Scenes Behind Online Sales.” Four speakers were lined-up to highlight the challenges that come with direct-to-consumers strategies.
The July 7 Bike Europe Conference saw the European launch of uniform product coding. – Photo Peter Hummel