Decathlon on the Omni-Channel Move in Europe

PLOCHINGEN, Germany - Earlier this month Decathlon acquired Swiss sports store chain Athleticum, adding 21 locations to its store count in Switzerland and bringing the total to 23. A likewise rapid expansion is now announced by the world's biggest sporting goods retailer for Germany. It fits Decathlon's omnichannel market approach of a 100% online product availability, offering customers the possibility to order online and collect the order at a nearby store.

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