Amer Sports Wants to Sell Mavic and Enve

HELSINKI, Finland – Mavic and Enve no longer fit in Amer Sports’ strategy to pursue sustainable, profitable growth. “We prioritize acceleration in soft goods, B2C, China, United States, and digitalization,” said Amer Sports President and CEO Heikki Takala this morning while he announced the company’s updated strategy.
Amer Sports is looking for candidates to take-over Mavic and Enve. – Photo Mavic