Webshop Saturation Resulting in Bigger Online Platforms
AMSTERDAM, the Netherlands – Switching to omni-channel is currently ‘the name of the game’. Such a distribution strategy includes operating webshops. Here some reservations are needed to be made. Especially when this takes place in the Netherlands, as a recent study revealed. But is the situation in the Netherlands indicative of what is happening in other EU countries or what is to happen there too?