Legal Aspects of Omni-Channel Distribution

MUNICH, Germany - Internet has been a game changer in many industries which turned the analog ‘old world’ nearly upside down. In the European bicycle industry manufacturers and distributors were still used to and felt quite comfortable to control their distribution channels. But that’s changing with the market entrance of omni-channel distribution.
Selective distribution offers the benefit that brand owners will be lawfully entitled to prevent retail customers from selling branded products to outsiders. – Photo Shutterstock