Best Practice in Omni-Channel: Rose Biketown Offers Ultimate Cycling Experience
BOCHOLT, Germany - The aim of Rose Biketown in Bocholt is to experience cycling. Given the almost 250,000 people who visit the store every year, Rose is successful. What makes Rose Biketown unique however, is that owner Erwin Rose has implemented the omni-channel concept in detail. In terms of experience, price and product information, the physical store seamlessly merges into the webshop. And vice-versa.