Best Practice in Omni-Channel: the Stella Success-Story

NUNSPEET, the Netherlands – The introduction of new business models on the Dutch retail market was disruptive for the regular IBD business in the past years. Especially the rapidly expanding e-bike market attracted many new brands, webshops and start-ups launching new sales concepts. One of them was Stella e-bikes. Two young entrepreneurs saw the potential of the e-bike market in combination with a strong online presence. Only eight years ago, Daan van Renselaar and Wilco van de Kamp started Stella e-bikes. It turned into the Stella success-Story.

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