McKinsey: Will MicroMobility Market Boom or Bust?

FRANKFURT, Germany - Is the buzz surrounding shared micromobility overwhelming its real-world potential? The business model has gained tremendous attention recently, as interest builds and new investment dollars flood into the space. But questions concerning the ultimate size and scope of the shared micromobility market have also emerged. The global management consulting firm McKinsey&Company made a thorough assessment of its potential.

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