Decathlon Focuses Stronger on Bikes with New Brands for Each Category

PLOCHINGEN, Germany – With a campaign in Germany for its road bikes, Decathlon is introducing two new brand names: Triban as well as Van Rysel. These two are not the only new names coming for the bikes retailed by the sporting goods giant. Next to the already longtime used B’Twin name there is more to come. March 2019 will see Decathlon having “specific brands for mountain bikes, racing bikes, kid bikes, urban-/city bikes, cross/trekking bikes and folding bikes".