Selle Royal Goes on Tour in Austria, Germany, Italy and the Netherlands

POZZOLEONE, Italy – Last Friday Selle Royal kicked off its three-month European tour around key cities in Austria, Germany, Italy and The Netherlands, to launch the first wave of its new campaign named “Support Cyclists On The Road”. Hoping to reach as many cyclists as possible, the project will see a bespoke yellow Selle Royal van travel through four countries, transforming into an cycle hub and coffee spot at each of its dedicated pit stops.