Decathlon Turning to Hi-End Sports Bikes and P&A

PARIS, France – Decathlon is stepping up its focus on bicycles, e-bikes and P&A. Last month this trade journal reported on the sporting goods giant launching new brands for MTBs, urban-/city bikes, trekking, kids, folding bikes as well as road race. A recent introduction of the Van Rysel road bikes made clear that Decathlon is aiming at hi-end and on the specific price ranges that come with that.