As Bikes Become Cornerstone of Urban Mobility Can Existing Supply Chains Serve Demand?

ROTTERDAM, the Netherlands - Venture capital is investing billions of dollars into last-mile urban mobility products. As bicycles become cornerstones of urban mobility and policy, markets expand and new competitors and substitutes enter. What does this mean for today’s deep and entrenched supply chains? Nicholas Russell, consultant, advisor and lecturer, provides answers to this profound question at the World Cycling Forum taking place next month in Rotterdam. There are still seats available.

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