Multifaceted or Multi-headed Channels?

As we prepare for the tradeshow season and then the pending 2020 selling season most of us in have now accepted for better or worse the premise that brands will have an OMNI Channel or multi-headed multifaceted approach to selling in the cycling and outdoor markets. So now the question remains how best to build a successful strategy to support all your customers; OEM bike brands (if applicable), distributors, dealers, and "the boss" better known as the consumer.

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