‘Mavic To Develop into Premium Full Cycling Brand’

ANNECY, France - Amer Sports has completed its divestment of Mavic SAS. The Finnish sporting goods manufacturer has finalized the sale of its French bike subsidiary to private equity firm Regent LP. This prompted Mavic President Gary Bryant to issue a statement in which he says “Regent LP has confirmed its support to the existing Mavic business strategy around developing a premium full cycling brand globally.”