Dynamo Retail Group GM on ‘The Reasoning Behind Experience Centers’

AMERSFOORT, the Netherlands - “In response to the growing importance of direct online sellers we see that brands which were exclusively distributed by dealers in the past, start to approach the consumer directly as well. As Europe’s second largest dealer cooperative I think we should improve our performance for those brands by offering them more stability,” says Dynamo Retail Group GM Maarten de Vos. “The opening of our first experience centre together with a group of our member dealers in the Netherlands offers a solution for that.”