Building a ‘Direct-to-Consumer’ Strategy

Building a successful ‘direct-to-consumer’ (DTC) strategy is just like building your brand or company, it requires investment in capital, time, and staff to train yourself and your team on the new skills as they continue to emerge. Once your website is built and your products are available for sale online, the next big step is to build a funnel to create brand awareness, brand desire, and ultimately brand loyalty.
The more email addresses in your data base the higher the conversion rate will be which equates to higher sales. – Photo Shutterstock