Decathlon Targets New Markets with Alltricks Webshop Take-Over

VILLENEUVE-D'ASCQ, France - Decathlon obtained a majority shareholding in the omni-channel distributor Alltricks. The sporting goods giant acquired all shares held by Partech Partners as well as Entrepreneur Venture, 123IM, Sonorfi, Financière de la Gommerie and other small shareholders.
Latest Alltricks store at Issy-les-Moulineaux covers 600 square meters on two floors. - Michel de Chavanon