Trek Bicycle Names Harald Schmiedel New VP of European Business

WATERLOO, USA - Trek Bicycle has announced that it will be promoting European Sales Director Harald Schmiedel, to Vice President of European Business. Previously, Schmiedel had been the Country Manager for the German, Austrian, and Swiss markets; a role that he has held since 2006. Schmiedel takes over from longtime European Business Vice President, Malcolm Davies who will retire at the end of year. Davies will oversee European retail through the remainder of 2019.
Trek Bicycle new Vice President of European Business, Harald Schmiedel. – Photo Trek