D2C-seller Rose Bikes’ strategic move to omnichannel pays off

BOCHOLT, Germany – Despite corona-conditioned restrictions in March, traditional German D2C-supplier Rose Bikes GmbH achieved - compared with the first six months of the previous fiscal year 2018/2019 - a double-digit sales growth of over 20 percent in its first half of its from 1 November to 30 April running fiscal year 2019/20. This, according to the company, led to total sales of 56.7 million euro.