Household appliance giant forms industrial partnership with e-bike maker

PARIS, France - Angell, the bike project launched by Marc Simoncini and Jules Trecco in 2018, has partnered with household appliance manufacturer, Groupe SEB, in an exclusive arrangement. The group will be responsible for the industrial development and production of Angell smart bikes at its long-standing Is-sur-Tille plant in Burgundy, France. Groupe SEB is also supporting the project by acquiring a stake in Zebra, the company that produces and markets Angell, through its SEB Alliance investment vehicle.
Through an exclusive partnership with Groupe SEB, Angell hopes to establish a firm foothold in the urban smart bike segment. - Photo Angell