E-bikes continue to penetrate the French market
PARIS, France – The French market has recorded a new increase in bicycle sales in 2019 according to the French Bicycles Observatory published by the Union Sport & Cycle. Last year, the market reached a total of 2.329 billion euro, an increase of 10 percent. Bicycle sales represented 1.502 billion euro (+12.6 percent) for 2,652,099 units (- 2 percent), including 388,100 e-bikes. The P&A segment also increased with a turnover of 827 million euro (+ 5.9 percent). Thanks to the augmentation of the e-bike market, the average price is still growing at 566 euro compared to 493 euro in 2018.