Messe Munich’s new IAA-concept is: “an open invitation to participate”

MUNICH, Germany – Bicycles have been integrated into the new concept for the International Motor Show (IAA) presented by Messe Munich. “This new IAA in Munich is intended to stimulate and drive forward solutions for the mobility of the future,” stressed Hildegard Müller and Klaus Dittrich, Chairman and CEO of Messe München, at the presentation of the concept for the new IAA earlier this month.”