Big names lead the way in e-bike investments

BRUSSELS, Belgium – Investments are continuing from other sectors looking for a foothold in the booming bike business. Most recently, Italian mobility giant, the Agnelli family has invested in a Belgian e-bike start-up and associates from Mini Cooper and Adidas have partnered in a London-based bicycle subscription program.
Cowboy promotes itself as the connected electric bike for urban riders. – Photo Cowboy