New PeopleforBikes CEO hopes Covid will boost US bike industry

BOULDER, United States – Since July 1st, Jenn Dice is the new president and CEO of US trade association, PeopleForBikes. With bike sales increasing and an uptake in new cyclists, her vision is “for biking in America is to emerge from COVID-19 better than before”.
Avid cyclist Jenn Dice took over the helm of the US trade association, PeopleForBikes, on July 1st. – Photo Jenn dice