Belgium investor Colruyt puts €10 million in bicycle retail chain

GENT, Belgium - The take-over by supermarket owner Colruyt in 2019 saved the future of the Belgium bicycle retail chain Fiets!. A year earlier Fiets! already filed for chapter 11 and that was not without reason. According to a publication in Belgium newspaper De Tijd, Colruyt had to invest another €10 million in Fiets! to make it future proof.

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