Digitalisation key talking point as Eurobike embraces online format

FRIEDRICHSHAFEN, Germany – “Corona has been a spark for digitalisation,” claimed Head of Eurobike, Stefan Reisinger at the opening of Eurobike’s first digital days on September 1. He referred not only to the event being digital, but the fact that digitalisation is increasingly creeping into the whole bicycle industry chain.
In a successfully executed online format, Frank Puscher moderated the Bike Biz Revolution event, the first of Eurobike’s 3 Digital Days. – Photo Eurobike