Yamaha e-bike system production relocation is top priority for EU President Eric de Seynes

SCHIPHOL, the Netherlands – Yamaha’s announcement to start coordinating its European OEM e-bike business from its EU head office in the Netherlands last May was already expected much earlier. In the nineties Yamaha was one of the pioneers on the e-bike market, but after a few less successful attempts in Europe, the company focused on the local market.