Mavic to refocus on wheels and OEM

ANNECY, France – The new owner of Mavic SAS, the French Bourrelier Group wants to refocus the brand on its core business: wheel sets. Co-chaired by Yoann and Jean-Michel Bourrelier, they want to bring back innovation at Mavic but they must also rationalise the other product categories: shoes, helmets and bike wear. They also intend to increase their OEM activity by being more attentive to manufacturers.