Mavic to refocus on wheels and OEM

ANNECY, France – The new owner of Mavic SAS, the French Bourrelier Group wants to refocus the brand on its core business: wheel sets. Co-chaired by Yoann and Jean-Michel Bourrelier, they want to bring back innovation at Mavic but they must also rationalise the other product categories: shoes, helmets and bike wear. They also intend to increase their OEM activity by being more attentive to manufacturers.
“We decided to continue our partnership with the Tour de France in 2020. Afterwards we will discuss what this event still brings us in terms of brand awareness,” explained Yoann Bourrelier (r.) the new co-chairman of Mavic SAS together with his brother Jean-Michel (l.) - Photo Michel de Chavanon