Does ISPO Munich’s decision to go digital set trend for 2021 trade shows?

MUNICH, Germany – The organiser of the world’s largest sporting goods show, ISPO Munich, presented its hybrid concept only a few weeks ago. But, organiser Messe München, has now u-turned and announced that the upcoming ISPO Munich will be completely digital from 1 to 5 February. This decision could impact other international trade shows, scheduled for the first quarter of 2021, as well.
Despite plans for a hybrid event, ISPO Munich will now be completely digital in February 2021. - Photo ISPO Munich