German e-bike brand i:SY breaks ties with Hartje to go it alone

HÜLLHORST, Germany – German compact bike pioneer and niche brand i:SY GmbH & Co. will discontinue its license agreement with production and distribution partner Hermann Hartje KG at the end of 2021. With a new shareholder onboard, the company is planning to take the distribution of i:SY bicycles and e-bikes into their own hands.

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