Schwalbe reports 2020 sales boom due to corona pandemic

REICHSHOF, Germany – As one of the leading bicycle tyre suppliers with their brand Schwalbe, Ralf Bohle GmbH reports a boom in sales after people discovered the bicycle for virus-free transport and sport during the pandemic. For Schwalbe almost all bike segments experienced benefits – most of all e-bikes, but also gravel bikes, mountain bikes and formerly niche products such as cargo bikes.
“The demand was so unusually high last year, that we had no chance to increase capacities short term,” said Bohle’s executive partner Frank Bohle. – Photo Frank Bohle