Atala CEO: “Those who don't plan with foresight will have problems this year”

MONZA, Italy - Founded in 1907, Atala is one of Italy’s largest bicycle manufacturers and since it became part of the Accell Group in 2010, it has been given a head-start in the e-bike category. Based in Monza, a few kilometers away from Milan, the brand produces all kinds of bicycles and e-bikes as well as home trainers. Bike Europe interviewed CEO Massimo Panzeri who shared his experiences of how Atala is positioned to handle the unprecedented growth in demand as a result of the pandemic.