Will Kymco's new electric two-wheelers strategy disrupt the e-bike market?

KAOHSIUNG CITY, Taiwan – Taiwan's motorised two-wheeler giant Kwang Yang Motor Corporation, known as Kymco, has heralded an e-offensive: the e-motor scooter line previously offered under the brand name Ionex is to be spun off, at least in its home country, and expanded as an independent brand with a complete range of products from e-motor scooters to e-superbikes. Could this pose a threat to booming e-bike sales?
Kymco is positioning itself domestically under the brand name Ionex with a complete e-two-wheeler concept. - Photo Kymco