SRAM, Bohle and Hartje on why they participate in IAA Mobility

MUNICH, Germany - Scott and Bergamont were the first cycling brands which registered for the premiere edition of the IAA-Mobility. Meanwhile accessories brands and distribution companies, like SRAM, Bohle and Messingschlager have also joined the roster of exhibitors. What makes this all-new event which is scheduled to take place in Munich, Germany from 7-12 September interesting for them?

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