Traditional Swiss brands launch direct sales

BIEL/THUN, Switzerland – After decades of dealer loyalty, Swiss brand, Canyon, changed its name to Cylan in 2019 and switched its distribution to ‘click & collect’ in the first phase and then to direct sales. Stähli AG took a different route and launched its new e-bike brand, e-Framer, on its channel only in the absence of any interest from potential dealers.