World Cycling Forum 2021 brings bicycle industry together

MUNICH, Germany – “I never thought this combination of cars and bicycles in one show would happen,” said Thorsten Heckrath, owner of a leading German omni-channel retailer, Rose Bikes at the opening of the World Cycling Forum this year. His statement marks the disruptive developments the market faced since the start of the pandemic, including the first time ever that cars and bicycles blended on an international automotive show, the IAA Mobility in Munich.