Signa Sports United partners with Motesque to launch AI in online bike shopping

BERLIN, Germany – Bicycle and sports e-commerce platform, Signa Sports United, which is currently preparing for an IPO on NYSE, announced a strategic partnership with software developer, Motesque GmbH & Co. KG. Together with the health tech and e-commerce startup for biomechanics, computer vision and artificial intelligence (AI), they plan to launch the first biomechanical, AI-based virtual bike fitting engine for online bike shopping.