Shimano study shows city e-bikes are the most popular option for Europeans

EINDHOVEN, the Netherlands – If buying an e-bike, one in four Europeans would choose a city e-bike. That is one of the conclusions noted in Shimano’s third version of its large consumer survey. The study looked at the place e-bikes have in our societies and how Covid-19 and the events of 2020/2021 have influenced consumer interest in purchasing or using e-bikes.
Avoiding public transport is an important reason for people to start cycling. Photo: Shimano