Is instant brand recognition the future of bicycle design?

SOESTERBERG, the Netherlands – It is possible to distinguish an Audi from a Peugeot from a distance, but this isn’t yet the case with (electric) bicycles. Dutch bicycle designer Bob Vroegh is aiming to bring a change to this. “In the future bicycle brands are going to focus on their own characteristic design. As a designer, I also want to bring the feeling that resonates with a car brand into the bicycle.”
Vroegh design sees that current market developments are strengthening the aesthetic possibilities of a bicycle. – Photos Herbert Wiggerman