Rose Bikes MD: “We haven't freed ourselves of dependencies”

BOCHOLT, Germany – "Supply chain bottlenecks? These won’t end before 2024,” says Thorsten Heckrath-Rose, Managing Director of the D2C brand, Rose Bikes. But it’s not all doom and gloom as companies like Rose have changed their approach over the last two years and are continuing to do so. An interview about dependencies, customer patience and creative solutions...
Thorsten Heckrath-Rose, Managing Director of the D2C brand, Rose Bikes explains how his company is being creative and adapting to the changing conditions. - Photo Rose Bikes