Cowboy e-bikes receive another multi-million cash injection

BRUSSELS, Belgium – The e-bike brand Cowboy has announced a €71 million Series C financing milestone. This new capital injection, bringing the total raised by Cowboy to €107 million, will provide the Belgian company the funds to focus on its 2022 growth themes: ‘product design, on-demand services, fitness and customer delight.’
Cowboy wants 50% of its e-bike parts and components to be produced in Europe, therefore reducing reliance on long distance freight. – Photo Cowboy